12.6%

Once upon a time, a developer launched a horizontal project in the Metro. On launch date, all 285 lots were immediately sold at Php72,000/sqm.

At the village's zonal value of 338k/sqm in 2024, buyers made 4x their initial investment–or equivalently 12.6% annually for the past 13 years. With neighboring villages asking prices at 500k to 600k/sqm, the 338k/sqm is likely significantly understated.

The village is McKinley West.

Rumor has it that one particular person hoarded most of the lots in this village at the launch and turned down numerous (astronomical) offers in the past decade. This is allegedly why we don't see much inventory in the secondary market. If this were true, he understood the rules of RE investing clearly–it's a long-term game.