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After successfully developing Makati in the 60s, the Ayala Family sought to venture into developing other parcels of land. They chose to enter into a joint venture with the Madrigals to develop the latter’s 661-hectare mango farm in Muntinlupa. They developed the property into a residential-commercial district, which today is known as areas comprising Ayala Alabang Village, Alabang Town Center, and Madrigal Business Park.
To help drive demand for the village, the Ayalas donated lands to De La Salle Zobel in 1978 and Parents for Education Foundation (PAREF) in 1981² as well as developed a golf course and country club. Demand for the lots was strong, and inventory was sold out as soon as the developer opened new phases.
In the early 90s, the Ayalas tried to expand the village boundaries by bidding for the government’s 244-hectare Alabang Stock Farm, which was adjacent to AAV. Unfortunately, the Gotianuns outbid the Ayalas for the property. This parcel of land was transformed to what is now known as Filinvest City.
In recent years, demand for lots in Ayala Alabang Village have sky-rocketed, driven by the lack of supply for ultra-high end villages in Metro Manila. Prices have risen from Php230/sqm in 1978 to Php150,000 (estimates) in 2022–equivalent to a 15.9% annual increase from inception.
