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The History of Ayala Alabang
In the 1960s, after successfully developing Makati, the Ayala family sought new ventures in property development. They partnered with the Madrigal family to transform a 661-hectare mango farm in Muntinlupa into a vibrant residential and commercial district. This land now encompasses Ayala Alabang Village, Alabang Town Center, and Madrigal Business Park.
To boost demand for Ayala Alabang Village, the Ayalas made strategic investments, including donating land for De La Salle Zobel in 1978 and Parents for Education Foundation (PAREF) in 1981. They also developed a golf course and country club. These efforts resulted in brisk sales, with new phases selling out quickly upon release.
In the early 1990s, the Ayalas attempted to expand the village by bidding for the government-owned 244-hectare Alabang Stock Farm adjacent to Ayala Alabang Village. However, the property was won by the Gotianun family, who developed it into what is now Filinvest City.
In recent years, the demand for properties in Ayala Alabang Village has soared due to the limited supply of ultra-high-end villages in Metro Manila. From an initial price of Php230 per square meter in 1978, lot prices are estimated to have reached (an estimated) Php250,000 per square meter by 2025—an impressive 16% annual growth over nearly five decades.