_edited_.png)
As a real estate broker, you’ve likely noticed that we’re in a period where sellers are adjusting their prices downward. Sellers may either inform you of their revised asking price or you may need to proactively suggest a price reduction. Whenever this happens, always present a computation of the net proceeds.
Why is this important?
Many sellers do not calculate their net proceeds. In our experience, once they see the actual numbers, they often retract the repricing because they realize the net proceeds fall below their target amount.
Additionally, the new asking price might be lower than the property's zonal value. In such cases, the usual quick computation for net proceeds (Gross Selling Price × 91% / 89%) may no longer apply.
Taking this extra step helps prevent complications during negotiations. Without it, brokers often bear the burden by reducing their professional fee just to meet the seller's target net proceeds.