WITH OR WITHOUT PHOTO?

One common dilemma among real estate brokers is whether to include their photo on their business cards. Curious about the best approach, I asked ChatGPT, and here’s what it had to say:

Should You Include Your Photo on Your Business Card?

Pros:

+ Instant Recognition – People are more likely to remember you when they can match a name with a face.

+ Builds Trust – Real estate is a personal business, and a photo can make you appear more approachable and credible.

+ Stand Out from the Competition – Many brokers have similar names, but a photo helps set you apart.

+ Better Networking – When meeting multiple people at events, a photo makes it easier for them to recall who you are later.

Cons:

- Less "premium" – If you cater to high-end clients, a sleek, minimalist card without a photo may give off a more premium feel.

- Design Limitations – A photo takes up space that could be used for branding or contact details.

- Risk of Looking Outdated – If you don’t update your photo regularly, your card may not reflect your current appearance.

Best Practices If You Include a Photo:

✔ Use a high-quality, professional headshot.

✔ Ensure your image aligns with your branding (e.g., business attire, clean background).

✔ Keep the design clean and uncluttered.

At the end of the day, there’s no single “right” answer—just different consequences.

A Clever Alternative Use for Photo Business Cards

One thing ChatGPT didn’t mention is an unconventional but effective use (if you do decide to put one): as a return address label on envelopes. Since brokers handle numerous documents, attaching a business card with a profile photo can make your parcel stand out among the sea of brown envelopes at concierge desks. Gone are the days when documents get lost at reception. 🙃